Wal-Mart announced that it is sold out of some guns because of surging demand.  That is an interesting PR problem.  On the one hand, Wal-Mart needs to please customers, many of whom are gun-owners.  On the other, the company is coming under pressure, as are all gun sales outlets, to stop arms sales.  Wal-Mart carries guns in about 2,000 of its US stores, and there is apparently no limit on how many a customer can buy.  From an activist’s point of view, that makes the company an easy target.  After all, Wal-Mart has had its share of controversies in recent years, and this would be one more to blacken its name. This is a case begging to have intensive monitoring in force and crisis communications plans ready to implement. 

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