Avon Products Inc was founded as a direct seller of cosmetics partly to give home-bound women a way to earn money.  Now Avon is taking that message to other countries with great success.  In Africa, particularly, the company is lifting women out of poverty.  That is a powerful public relations message for the company and its business model.  Avon might not be as desirable a job in the US anymore with so many occupations open to women, but it is viable elsewhere in the world.  ”Avon calling” has global meaning and global impact.

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