Philip Morris International has pledged nearly $1 billion to fight smoking, but its critics don’t believe it.  After all, the maker of Marlboro cigarettes spent billions fighting anti-tobacco activists for decades.  Why should anyone believe them now?  The company has a strong economic interest in non-smoking tobacco, also known as vaping, which is growing rapidly.  It isn’t getting out of business but changing focus.  Still, it bears watching as it pushes smoke-free alternatives.  The company has little or no credibility when it comes to tobacco.  One way or another, PMI comes off as self-interested.

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