Why do PR practitioners persist in communicating the same message repeatedly?  Because people don’t learn. Consider, for example, tech bubbles.  We’ve been through a number of them, but investors still queue for the “hot” stock, the one that is going to make them a bundle in a short time.  Like this one.  A rational person would know to avoid tech bubbles or bubbles of any kind because what soars also falls.  But, investors aren’t rational.  They’re greedy, and no matter how many times they are told to control themselves, they can’t do it.  PR deals with this kind of situation constantly and the best we can do is to tell people again and again in new and more creative ways to listen.  A percentage will, but usually only after they have been burned a time or two.  The rest keep chasing dreams like the lottery.  

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