The nation’s largest milk processor has gone bankrupt.  Dairy consumption continues to drop and the company couldn’t hold on.  Clearly advertising and PR haven’t worked.  The question is what to do now?  There are still millions of milk drinkers, and they expect to find the product on supermarket cold cases.  The market might need to devolve into regional co-ops that can handle reduced volume and still make a go of it.  Creativity might not be able to overcome a shift in consumer opinion. The milk mustache might be on its way out as a symbol.  One wonders what farmers will do.  They have been consolidating herds for decades under the idea that bigger is better, but if there is a smaller market, it isn’t.  The milk industry is living in turbulent and uncertain times.

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