“Buildings matter.” “Arts and culture matter.” “All lives matter.”  These and similar obtuse riffs on “Black Lives Matter” have cost people their reputations and jobs.  They failed to understand that the nation’s raw emotions over the unjust deaths of black men and women did not allow for me-too variations.  It was an error of insensitivity when tens of thousands of demonstrators flooded the streets of hundreds of cities and towns.  One might ask what they were thinking, and the answer might sting.  They were focused more on their own issues to the exclusion of the concerns of the public.  This happens too frequently in PR and communications.  Sometimes it is best to remain silent and to accept that this hour is not yours.  That can be hard to do, but if your reputation and job depends on it, that should be motivation enough.   

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