This is a fictional case of a brainstorming session and the dynamics that occur in a typical one.  It has questions for discussions at the end.  In my experience, this brainstorm runs more smoothly than most.  Regrettably, many PR practitioners don’t know how to conduct them well.  It takes persuasion and subtle direction to get people talking and throwing out ideas.  


This is the 123rd essay posted to online-pr.com.

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