Amazon made national news when one of its Echo devices supposedly called 911 during a domestic argument.  The company rushed to correct the record.  It explained that Echo was not set up for dialing the emergency number despite what local law enforcement said.  Kudos to Amazon for getting out front of a story that reverberated around the country.  The company rightly understood that if people got the wrong idea about Echo, they might try to use it during a real emergency only to learn that it doesn’t work that way.  Correcting the record is something nearly all companies do at one time or another.  It is part of transparency.  Companies that fail to do so set themselves up for trouble down the road.  Letting falsehoods linger only makes matters worse.

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