The CEO of Boeing is engaged in crisis communications these days.  The money-maker for the company, the 737 Max, has turned into a dead loss.  He has little choice but to stand by the plane while investigations into its software continue and the company rolls out fixes.  It’s a tough position to be in.  Negative stories about the company and its practices are piling up.  There are accusations of sloppiness in manufacturing, of a rush to get the plane into production to compete with Airbus, of poor engineering that relied on a single sensor rather than several.  This is a time when a CEO must stand up and defend his people and the company while seeing that errors are corrected.  It’s a hard job filled with stress, especially the unknowns that might rise to make matters worse.  If the CEO were to hide, Boeing could be hurt irreparably.  

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