Is it good PR to disappoint your customers?  Amazon.com is about to find out.  It is conducting its first off-season sale for its Prime customers, and some are unhappy with what is being offered at discount.  Does it make sense to have done it, or should Amazon like Wal-Mart strive for low prices every day?  Other merchants run sales until supply lasts and shoppers queue for a chance to grab something from a rack and run to a dressing room.  Perhaps the experience is not the same online where customers expect a nearly infinite supply of goods.  Amazon will judge the effectiveness of its strategy and adapt in years to come, but it doesn’t need any more headlines about unhappy customers.

Resources
Post Your Resume to 65+ Job Sites
Resume Service

Post to Twitter Tweet This Post