Continuing with a series of studies in how large corporations use social media, here is an analysis of  how the Fortune 100 use Twitter.  The table for the study is here.  The use of Twitter is not as developed as that for Facebook.  The study uses several measures to show why this is so.  Read it and let me know what you think.  A point for PR practitioners to consider… Since Twitter is still developing as a tool, it is time now for PR to assert itself in showing how to use the medium creatively and effectively.

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