For years the agricultural behemoth, Cargill, had a good relationship with environmentalists.  Now it is “Cargill:  The Worst Company in the World.”  The falling out has been dramatic and sudden — in a matter of weeks.  This happened because the company refused to accept a moratorium on lands in Brazil that are environmentally sensitive, and it has apparently failed to meet targets for stopping Amazon deforestation in the country.  The company has been put on the defensive, and its spokesperson doesn’t like it.  There isn’t much Cargill can do to turn the situation around other than doing what activists want, and the company doesn’t seem inclined to take that course.  Reputation is fragile in an age of social media and worldwide connectivity.  Cargill is learning that the hard way.

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