This article is proof that PR is what you do and not what you say.  The company had a great story about making a drone that anyone could use.  It collected millions in advance orders.  It wasn’t able to make the product so it shut down and left tens of thousands of potential customers in a lurch.  It bamboozled everyone, including the media who were only too willing to believe the hype.  Publicity is what you say about yourself.  PR is what you do and then say.  The distinction is lost to most of the world.  

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