Everyone knows by now that no one won the NCAA basketball bracket contest for a billion dollars.  That doesn’t make the contest a failure.  It gained huge publicity for the company putting up the prize — Quicken Loans — and for the company insuring the reward, headed by Warren Buffett.  It was clear from the beginning that the odds were prohibitively long — 9.2 quintillion to one — but there was hope that a few might survive the round of 64.  No one did.  Meanwhile, millions participated in the contest and Quicken Loans inserted its name into local, national and international news.  That qualifies as a great publicity stunt.  The question now  is whether Quicken Loans and Buffett will do it again next year.  

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