It is hard to make changes when one cannot express a set of demands.  That is the difficulty in which the Occupy Wall Street protesters face at the moment.  They have struck a proper note for thousands of citizens to join them, but other than anger, they don’t yet know what to do.  Sooner or later, they will need to list the changes they want.  When they do, they risk splintering into sub-groups that battle among themselves.  OWS thus far is a lesson for communications practitioners.  One can start a movement easily enough using social media, but directing it to an effective end is more difficult.  OWS needs a voice to clarify itself.  It doesn’t have one today.  

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