In PR, we constantly remind clients to stick to and get back to key messages when they are presenting.  It seems the Democratic party is just realizing this.  Their after-election report on the state of the party bemoans the fact that voters can’t figure out who they are because of a 

“lack of a “cohesive narrative,” according to the tack (sic) force, which in turn “impedes the party’s ability to develop and maintain a lifelong dialogue and partnership with voters.”

No kidding.  Candidates know to stay with their themes, but apparently the party as a whole cannot find a single thread to unite its voices before voters.  There is only one way for the party to be successful in building that story — start from the bottom and work up.  It is a slow process but there is really no other way to get the job done.  Imposing views from the top neglects the centrality of local issues that drive voter interest.  Good luck to the party in getting the job done.  It is a task measured in years, not months.  

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