Why is it important to correct errors right away?  Because lies last in memory.  Experiments show that false memories endure and further verify the danger of relying on memory for recording events.  Researchers have developed false memory implantation to a fine art and in the process they have destroyed the movement that maintains memories can be recovered.  It turns out our minds manipulate recollections.  And, scientists have shown that techniques for resurrecting memories are similar to the process for implanting false ones.  In other words, recovery was creating false memories. This means that companies and individuals need to move quickly to keep their reputations intact.  Otherwise, incorrect information becomes fact and fact becomes long-term harm.

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