• McDonald’s Twitter Campaign Goes Horribly Wrong #McDStories

    When activists use hashtags, it can be very effective. When brands use them, they need to be prepared to have consumers take them in a different direction — even an offbrand, negative and NSFW direction.
  • Marketers Tease Super Bowl Commercials

    The days of 1984 commercials are long behind us and campaigns around the Super Bowl ads have gotten more extensive as media continues to converge. Volkswagen’s BarkSide was an ad teasing an ad. So it’s not a shock to see others follow suit this year.

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