is facing lawsuits for selling poor quality and unsafe products on its site.  The company has so far escaped liability by claiming it is simply an intermediary between sellers and buyers and not responsible for the quality or safety of the products sold.  That might be a good legal position but it is poor PR and it will come back to haunt the company sooner or later.  Amazon needs to guarantee customers that the products on its site are safe and of acceptable quality.  How does it do that?  By establishing a laboratory dedicated to testing products before they are allowed on its web page.  This is not something the company needs to build itself.  It can fund a qualified third party to do the testing for it, such as Underwriters Laboratories.  Amazon won’t get away with a hands-off approach for much longer.  It would be far better if it acted now rather than wait for a major tort.

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