Great events can shift popular opinion and habits almost instantaneously.  That is the case with COVID-19.  There is now “quarantine shaming” directed at those who are not taking care to stay away from gatherings.  Two weeks ago, no one would have thought much about it, if at all.  To have such an overwhelming change of public opinion in such a short time usually happens only when the US is attacked, such as on 9/11.  To have the nation turn on a dime because of a disease probably hasn’t happened since the 1918 flu when millions were affected and hundreds of thousands died.  To those who have worked in the grinding process of PR where years are needed to change minds (think of smoking), experiencing such a sudden shift is remarkable.  People do pay attention when a serious issue directly affects them.  

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