Jeff  Bezos of Amazon is making his mark at the Washington Post.  Rather than tinkering with the editorial product, he is spending most of his time focused on the customer experience and technology. These are areas in which he has few equals and his attention is paying off.  He is a benign owner of one of America’s great newspapers and soon to be great digital product.  From a PR perspective, Bezos is doing well.  He is keeping the faith for readership and delivering news consumers want.  Rather than directing editorial to reflect his views, he is letting the independence of journalists to remain.  He can serve as a model for news media owners who see their product as a bully pulpit and sacrifice their credibility as a result.  If Bezos can successfully transform the Post for the digital age, that will be as remarkable a feat as building his online emporium.  

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