This is the worst kind of flackery, and it is good it was caught as quickly as it was.  One wonders what Facebook employees think about it and the ham-handed way it was handled.  There is little excuse for running paid editorial that looks like real copy.  There is far less excuse for the chief operating officer to spotlight the article and react as if it was actually an editorial product.  Clearly, Sheryl Sandberg knew, or, if she didn’t, she should have known.  Facebook had the humiliation of admitting the copy was paid-for, then it took it down but not before social media mavens began to chatter.  How dumb can one be?  It’s not PR and it’s not even good publicity.  One hopes Facebook doesn’t try something like this again.

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