When it comes to the plight of refugees in Europe, Pope Francis has acted on his words of support for them by taking families back to Italy on his own plane. This is what public relations is all about — deeds not claims.  The pope is an example of one who looks out for the poor and who stands as a reminder to world leaders that the helpless need our support.  He is the opposite of the current administration in Washington DC and a rebuke.  For that, he is called powerful yet he has no armies nor anything other than his actions and words.  He is a lesson for PR practitioners and for CEOs.  Spin is lying and lying is evil.  Stick to who you are and what you do and your PR will have the force of truth in it. 

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