What kind of PR is needed for the public that is starting to deny the pandemic?  The World Health Organization is documenting a rise in cases yet in the US and elsewhere people are refusing to wear masks and have stopped social distancing.  They are tired of the disease and fatalistic.  “If I get it, I’ll deal with it.”  Numerous stories of how dangerous the virus is has not stopped them from going out in public unprotected.  Somehow, the nations affected by this silent rebellion need to change minds, which are made up.  The few who are taking precautions are disgusted with those who are not.  In the US, it has even become politicized.  Liberals wear masks:  Conservatives don’t.  It is a time for the brightest minds in PR to offer solutions.  They are needed.  

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