Here is one way to protect a school’s reputation — buying URL’s with .xxx extensions.  Universities across the US are buying web site names that could be used by pornographers.  And, well they should.  The pornography industry will use anything and do anything to make a buck.  The cost of protection is a few thousand dollars.  That’s cheap by comparison to the headaches that could come from someone using a school’s name to sell sex.  One might wonder what has happened to society, but it is no different today than it was in the past except for the presence of the internet.  Perhaps the biggest laugh in the article is the protest from pornographers that they have to spend money to protect their trademarks.  

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