IBM announced it is getting out of the business of facial recognition technology  It is a smart move and smart PR.  Facial recognition software is not perfect and has both gender and race biases built.  That was part of IBM’s concern but the remainder was the corporation doesn’t want to enable increased surveillance of the public and racial profiling.  Skeptics might say the company made its announcement because it isn’t a real factor in the business anyway.  That might be true, but the PR is the action — stopping development.  This is putting pressure on other companies offering the software.  How are they protecting civil rights?  What agreements have they made with police forces for use of the software?  Are they fully aware of the deficiencies in their technology?  IBM with this announcement positioned itself firmly on the side of individual rights.  Kudos to the company. 

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