Uber, the much criticized ride-sharing service, has formed a safety board with notable names on it.  The question one asks is whether this is spin or a serious attempt by the company to insure security for passengers.  Uber hasn’t made much of an effort since its founding to play by the rules.  It barges into towns and has squads of lobbyists to fend off complaints.  It seems to believe that it would rather be forgiven than ask for permission.  Thus far, its strategy has worked, but it has built enormous opposition to its tactics.  The safety board looks like a band-aid in light of its past behavior and only time will tell if the company is serious.  

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