Wednesday July 28, 2021

Face Of Disaster

The Miami-Dade mayor is performing an essential but gut-wrenching role — the face of disaster.  She is the one stepping before cameras daily to explain what rescuers are doing on the pile of concrete from the collapsed tower.  She didn’t have to take the job.  She could have left it to a leader of the […]

Ratings Disaster

 Hollywood’s reputation for putting on a show took a drubbing at this year’s Oscars when less than 10 million tuned in compared to last year’s 23.6 million.  Critics pointed to a lack of popular movies which heighten interest.  Those who watched the show were stultified by  nattering presenters and interminable thank-yous from recipients.  There wasn’t […]

Ratings Disaster

 Hollywood’s reputation for putting on a show took a drubbing at this year’s Oscars when less than 10 million tuned in compared to last year’s 23.6 million.  Critics pointed to a lack of popular movies which heighten interest.  Those who watched the show were stultified by  nattering presenters and interminable thank-yous from recipients.  There wasn’t […]

A PR Disaster?

This could be a PR disaster when it starts on Oct. 1.  Forcing doctors to use 140,000 codes to describe an illness or injury is far too much specificity.  It will be difficult enough for a specialist to master the codes in his area.  What about internists on the front line of medicine who see […]

Slow Motion Disaster

How do you convince the public of a slow motion disaster?  By this, I mean global warming, which is raising sea levels by a millimeter a year.  An Antarctic ice sheet is giving way, but the average citizen’s response is, “So what?  My house is safe for decades to come.”  There is a PR campaign […]

Handling A PR Disaster

The Republican senate candidate for Missouri is trying to salvage his run for office while the Party is trying to get rid of him.  Both are responding to a self-inflicted disaster when the candidate, Todd Akin, made ignorant remarks on the subject of rape.  Republicans are right in pushing for Akin to quit.  There is […]

A Potential PR Disaster

Here is a PR disaster in the making for medical device companies.  It turns out that equipment makers have done little or nothing to secure the software used in their machines.  This means any astute hacker can intercept and change the data or put a virus into a machine that causes it to malfunction.  So far, […]

PR Disaster

The Russian government is reacting with outrage over the failure of its Mars probe.  Officials are vowing to name those responsible for the errant rocket, and they have turned the crash into a PR disaster for the nation and the space program.  Their reactions smack of the old Soviet Union.  Yes, it is necessary to […]

Disaster

What would you call a service that fewer use every year but raises prices to compensate for lost revenue?  The US Postal Service.  There is nothing the USPO can say to lure users back to “snail mail.”  The service is locked into a cycle of erosion with no recovery expected.  Congress has finally taken notice […]

Continuing PR Disaster

BP’s PR disaster in the Gulf has not ended.  It’s just beginning.  There will be stories like this for months to come as citizens quarrel with payments for losses due to the oil spill.  There is no way to reasonably compensate for damage due to the accident.  Those who have suffered harm are not entirely reasonable […]