Saturday November 16, 2019

Dumb PR

The Walt Disney Cos. are masters of marketing PR.  That is why this is so dumb.  No one wins when an organization tries to blackball the press. Certainly, Disney did not in this case, and it is unlikely to do so in the future.  File this one under “What were they thinking.”  If the company […]

Dumb, Continued

The California National Guard is demanding repayment of enlistment bonuses given to soldiers a decade ago.  The Guard says an audit discovered that many soldiers had been over compensated.  If that weren’t embarrassment enough, the soldiers had served on the battlefields of Iraq and Afghanistan and are now being told to give the money back. The lame […]

Dumb And Dumber

Asking for a person’s password is dumb.  It is dumber to give it.  This, however, is what a pop star is doing for publicity.  If you send him your Twitter password, he will post a tweet as if it is coming from you.  There is no guarantee he will protect your password once he uses […]

Dumb Stunt

This qualifies as a dumb publicity stunt, and Greenpeace ought to be ashamed.  The site where the ancients scratched lines in the earth to signify different plants and creatures, including a hummingbird is easily damaged.  The Peruvian government has placed the Nazca site off-limits yet Greenpeace went in anyway and laid a huge sign on […]

Dumb Poll But Useful

Asking anyone to rank a President while the President remains in office is a dumb idea.  That is why this ranking which thrusts Obama to the bottom of Presidents in office since World War II is spurious.  Most voters weren’t alive or cognizant when Truman and Eisenhower were in office.  Most don’t remember Kennedy that […]

This Is Dumb

Companies are suing and fining customers for bad-mouthing them online.  Threats are designed to muzzle them through intimidation.  How dumb is that?  All it does is tick off the unhappy person who will make an extra effort offline to give the company a bad name, and the more people who find out about such aggressive […]

Dumb — Again

Only a few days ago, Skechers paid the government $40 million in reparations for making misleading claims about its shoes.  Now it is the turn of Pom Wonderful, the packager of pomegranate juice.  There is no need to go into the bad PR from this kind of deceptive advertising, but note that the judge forbade the company […]

Dumb, cont.

How stupid is this?  Hiring extras for your press conference and allowing them to give interviews to the press under the guise of average citizens.  Netflix should be embarrassed and ashamed.  To claim it was a publicity stunt that went awry is not enough of an excuse to make up for trying to fool the […]

Dumb Fad

Here is a dumb fad built around youthful drinking.  There is little wonder that the company disavows all knowledge of the game.  It will be interesting to see what happens if someone drinks, drives and causes injury.  There is a question here of how much responsibility a company has to stop abuse of its products […]

Dumb

Some marketers just don’t know how to pull off a publicity stunt.  At least this one didn’t. Tweet This Post