Wednesday September 22, 2021

Even Rationalists Fall For Hype

The physics community is abuzz over expectations that the Higgs Boson has been discovered.  Rumors and speculation are flooding the internet.  Those responsible for analysis of collider data are counseling caution but that isn’t stopping tongues from wagging.  The scientific community might like to think of itself as bound by reason but researchers are as […]

Fading Hype?

If this story is true, a lot of people won’t get hurt in the IPO market.  The relentless hype in the technology industry has been harmful to the economy and pocketbooks of millions of gullible investors. It is nearly impossible to value a young company and its capacity for growth.  Most companies flame out in […]

Relax, PR will be around long after the hype has gone

Sometimes you happen upon a blog post title in your RSS reader (yep I’m old school) that grabs your attention.  Great headlines work. Unfortunately you then read the post and find it has the consistency of a marshmallow, it’s gooey and melts away pretty quickly and has little substance. That was my reaction to to […]

So Much For Hype

The Pittsburgh Steelers beat the New York Jets in the AFC Championship game last night.  You know that.  What you might not have been aware of was the unrelenting hype about the game over the last week in New York.  Newspapers, radio, TV, blogs, twitters were chattering madly about the game and the Jets’s coming success. […]

Hype and Death

News that the owner of the Segway company has died from a fall off a Segway has been touted as an irony.  From a PR perspective, it is a sad end to a machine that was wildly overhyped from the beginning.  The Segway at best has provided a small contribution to the world’s transportation needs.  […]