Waymo, the Google subsidiary, is proving it has developed a completely self-driving car. The company has just held a journalist’s field day at its test facility in Central California. What Waymo hasn’t proven yet is that it can sell the software and hardware necessary for an autonomous vehicle. Its technology is ahead of the marketing. […]
Posted on November 1st, 2017 by admin
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The family that sold OxyContin to the American public used classic pharmaceutical marketing techniques — medical spokespersons, giveaways, detail men, studies, etc. There was nothing novel about the methods. That the pills were addictive was de-emphasized in favor of pain management. In fact, the drug was marketed as non-addictive for some time. Purdue was able […]
Posted on October 24th, 2017 by admin
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Amazon is showing off its marketing strength with Prime Day. Judging by the results, the company has formidable power. Few other retailers could pull off the success that Amazon had. Right now, it stands alone in retail for its ability to create a shopping day that millions take advantage of. It is Christmas in July, […]
Posted on July 13th, 2017 by admin
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This is an interesting take on philanthropic marketing. It seems photos of poor and starving children and adults are not as effective as pictures of success. Expressions of hope are more powerful than images of hopelessness. It seems counterintuitive but data apparently show that people are motivated by the application of money. There seems to […]
Posted on June 15th, 2017 by admin
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It takes marketing insight and creativity to solve long-standing consumer headaches. Here is a successful example. Every householder has a need for maintenance services demanding capabilities beyond the householder’s skill level. And, therein is the headache. One doesn’t know who to call except by asking neighbors or clicking through web sites. The problem with web […]
Posted on December 17th, 2015 by admin
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AdAge’s article, “Four Areas Agencies Need to Embrace to Stay Relevant” caught my attention. It notes external collaboration is an area agencies need more of to keep up in our industry. Internal collaboration is equally important–and almost as rare. Industry discussions around social media, public relations and content marketing provide one example. These discussions seem […]
Posted on April 1st, 2015 by admin
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Wal-Mart has won multiple marketing objectives with one stroke of genius. For the under-banked in our society, many of whom are Wal-mart customers, the chain is offering tax refunds in cash at its stores. One can go to the store, get taxes done and receive refund without a check or direct deposit, neither of which […]
Posted on January 21st, 2015 by admin
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How I Met Your Mother #HIMYM ended a nine-season run with its series finale earlier this week. And of course, like most series finales, it received mixed reviews. The critics in this instance are my content marketing colleagues. In fact #HIMYM inspired a broader discussion from which we pulled five lessons content marketers can take from […]
Posted on April 3rd, 2014 by admin
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Samsung teamed up with Foursquare to create “Time Machine,” a co-branded microsite that turns a consumer’s Foursquare history into content. Users can watch their history unfold in real time, get recommendations on “the next big thing” to visit and share their history in infographic form. While the approach is familiar, the campaign is new and […]
Posted on June 22nd, 2013 by admin
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Read enough industry opinion on content marketing, and you can start to determine each author’s professional background. If their point of view is focused on: Interactive: the author tends to be in digital marketing or may work with a digital agency; Creative: a traditional marketer might be chief storyteller, perhaps working with a creative agency; […]
Posted on March 7th, 2013 by admin
Filed under: Uncategorized | 417 Comments »
