Porsche has always been a master of publicity and this is no different. It let an auto journalist test its new EV over and over in fast acceleration. Not surprisingly, the vehicle performed extraordinarily well, launching time after time from 0 to 220 Kilometers per hour. In other words, the car is pure Porsche. It meets […]
Posted on August 13th, 2019 by admin
Filed under: Uncategorized | 138 Comments »
Young Russians have no memory or understanding of the notorious Gulags that incarcerated 20 million people under Stalin. The Gulag History Museum set out to change that. Rather than writing history targeted to youth, it chose the graphic novel to tell survivors’ stories. This is smart publicity — reaching an audience through familiar and universal visual media. […]
Posted on June 4th, 2019 by admin
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There are situations in which too much publicity works against an organization. This is one. Amazon has apparently decided against one city for its second headquarters and is now considering two. This knocks the efforts 20 cities have made to gain 50,000 jobs the company has promised. It’s not that Amazon has been publicizing its […]
Posted on November 6th, 2018 by admin
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The best publicity stunts can be renewed year after year and reliably spark press coverage. That is why this annual stunt is in a class by itself. Neiman Marcus decades ago sought to set itself apart as the retailer to the wealthy so it dreamed up an annual gift list for those with unlimited disposable […]
Posted on October 24th, 2018 by admin
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Bump stocks, devices that turn semi-automatic rifles into machine guns, gained a horrid name in the Las Vegas massacre a year ago. There is no excuse for them and they should have been federally banned. A year later, they are still being sold in 40 states and there doesn’t appear to be a movement to […]
Posted on September 27th, 2018 by admin
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A Tesla semi truck is making its way across country alone without escorts or backup chargers. This is welcome news for the company, which has been receiving blows lately, especially for its ill-starred production of the Model 3 sedan. Elon Musk has been on the edge of losing control. He has been doing too much […]
Posted on August 27th, 2018 by admin
Filed under: Uncategorized | 135 Comments »
IBM is a master of the publicity stunt to demonstrate capabilities of its hardware and software. Here is the latest effort. Apparently, the machine held its own against debate champions in an argument over “whether whether space exploration should be subsidized, and whether we should increase the use of telemedicine.” The stunt was designed to gain […]
Posted on June 22nd, 2018 by admin
Filed under: Uncategorized | 138 Comments »
NASA has always been adept in generating publicity for itself and its activities. Ever since the beginning of the space age, it has found ways to generate headlines. Here is the most recent example. Should its new plane prove to be as quiet as planned, it still won’t guarantee that plane manufacturers will build the […]
Posted on April 9th, 2018 by admin
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The annual turkey pardoning at the White House is a long-time publicity stunt that has endured under Republican and Democratic Presidents. It hangs on because it is cute and is a reminder that millions of turkeys give their lives on Thanksgiving so humans can celebrate. Citizens line up at the White House to watch the […]
Posted on November 23rd, 2017 by admin
Filed under: Uncategorized | 195 Comments »
The annual turkey pardoning at the White House is a long-time publicity stunt that has endured under Republican and Democratic Presidents. It hangs on because it is cute and is a reminder that millions of turkeys give their lives on Thanksgiving so humans can celebrate. Citizens line up at the White House to watch the […]
Posted on November 23rd, 2017 by admin
Filed under: Uncategorized | No Comments »
