Can you define snackable content?

Many marketers asked the same question will use the infamous quote: “I know it when I see it.”

This is because the definition of snackable content lacks clearly defined parameters. This can give the term a subjective meaning. Even I’ll define it here in simple terms.

“Content is snackable when it is designed
for simple and flexible audience consumption.”

The content’s overall design makes it easier to consume, the audience more likely to consume it and it extends from the story and includes how the content is transmitted and shared.

As many as six different factors can make content snackable. And while all six aren’t required for content to be considered snacakable, they are all part of the broader content experience.

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