There are situations in which too much publicity works against an organization.  This is one.  Amazon has apparently decided against one city for its second headquarters and is now considering two.  This knocks the efforts 20 cities have made to gain 50,000 jobs the company has promised.  It’s not that Amazon has been publicizing its efforts.  The company has stayed quiet but every scrap of news generates national headlines.  There is overwhelming interest in what it plans to do.  Amazon hasn’t been transparent in its search and that is probably a good thing.  There are too many issues to work through, and if it issued updates, speculation would be wilder.  The company doesn’t need the publicity it is getting, but it’s happening anyway.  Once this process is over, everyone can breathe again.

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