This is interesting.  Amazon has boasted about its Kindle sales for a long time but it has never revealed the number of units sold.  From a PR point of view that is an unpardonable lapse in transparency. From Amazon’s point of view, it appears to be a competitive strategy.  Amazon doesn’t want Apple or anyone else to know what its real market share is.  Still, to leave media and analysts guessing about the success of one of your principal products is not the best way to operate.  One wonders if sooner or later Amazon will be forced to disclose the number of Kindles in consumers hands and if that happens, what the reaction will be.

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