When Google was founded, one of its dictates to employees was “Don’t be evil.”  That admonishment disappeared, and today, Google is being hammered for activities that fall outside of the law and good sense.  Like this.  Small business can’t afford to fight the giant’s ad placement of competitors directly over one’s listing.  They call it a shakedown — and it is.  Google almost certainly doesn’t see it that way, and it probably hasn’t biased its algorithm against any companies.  But, the effect is the same.  If the company were more aware of its power and the need to use it fairly, would it be getting into these situations as often as it does?  “Don’t be evil” was a good motto.  It should return.

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