Jeff Bezos has said he is happy to lose customers who criticize Amazon for supporting Black Lives Matter.  He said their position is racist and he doesn’t want his company to have anything to do with them.  This is positive PR for Amazon, which is still suffering from negative comments over how it has handled COVID-19 in its warehouses.  Amazon can afford to drop some customers.  It has an overwhelming market share of online retail and it grows ever-larger each year.  Bezos, who is legendary for his attention to customer service, could have ducked the issue in order to keep his shoppers, but he didn’t.  For that, he deserves credit, no matter how you feel about him and his company.

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