The pomp of inauguration day is deceptive.  It is a triumph of hope over experience.  So too a President’s words.  The essence of politics is “what have you done for me lately?”  Citizens will be looking toward Washington DC to see what the President accomplishes, and the President could be in for a hard road.  Republicans have given up neither their positions nor their power in the House.  They are a formidable blocking force to the delight of some Americans and despair of others.  If one powerful speech could change the course of history, then Abraham Lincoln’s second inaugural words surely should have done so, but he died soon thereafter and radical Republicans set about punishing the South instead of integrating it back into the Union.  President Obama’s words will only have force based on action he effects.  Or, as we say in PR, it is what you do and not what you say.  One should always be cautious about soaring rhetoric.

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