PR is what you do first and foremost.  Words come later when there is little chance of accusing one of hypocrisy.  That is why this is a cautionary tale.  The Roman Catholic Church for centuries stood on the side of freedom in its words.  It was less so in its actions.  Church institutions kept slaves and were openly discriminatory.  The bishops of America have spoken out strongly for diversity, yet their ranks of Blacks are thin.  This is not only a Church problem.  Large corporations of America have sided strongly with diversity yet there are only three Black CEOs out of 500.  The hard part is always the action, making an ideal practical.  Decades pass with little progress and an impartial observer can conclude that words were never meant in spite of the passion in which they were spoken.  It’s sad that PR is too often spin, buffing the bones of a corpse.  

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