How does a company overcome a reputation for poor service? Comcast must be asking that question, especially since it was given the “Worst Company in America” award. The firm can’t communicate itself out of this mess. It needs to show clear service improvement and then point to success. It may also be that Comcast is in […]
Posted on April 30th, 2010 by admin
Filed under: Uncategorized | 175 Comments »
How much regulation of social media is too much? Major League Baseball is apparently grappling with this question and might have gone too far. There are those who say any attempt to regulate social media is foolhardy. There are others who believe it can and should be held tightly. The answer appears to be closer […]
Posted on April 29th, 2010 by admin
Filed under: Uncategorized | 225 Comments »
Here is a story that is great PR for Intel. These girls labored under disadvantages that other high school students don’t have. They had to scrounge parts and cob solutions but they made a breakthrough anyway and won a trip to California from the West Bank. It is a story that sells itself. Tweet This […]
Posted on April 28th, 2010 by admin
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Note the changes in PR that YouTube has wrought in just five years. YouTube has brought video expression to everyone. It was too expensive to display personal videos before YouTube other than in one’s own home or one’s own computer screen. Now it has become a medium of choice for every level of society from […]
Posted on April 27th, 2010 by admin
Filed under: Uncategorized | 194 Comments »
What does a country do to maintain its reputation? Pay its bills, for one thing, but it is more than that. A country must want to be a member of the international community meeting expectations of other countries, such as heeding the rules for the European Union. But, it is more than that as well. Citizenry needs […]
Posted on April 26th, 2010 by admin
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This is interesting. The public distrusts cloud computing — one of the so-called newer technologies. Cloud computing reaches back to when software and files resided on a large mainframe computer and the terminal one used was “dumb.” That is, it didn’t need and didn’t have much processing power. It seems consumers want to know they have […]
Posted on April 23rd, 2010 by admin
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Last week I had the pleasure of attending the Boston College Center for Corporate Citizenship Conference 2010 in the Commonwealth of Massachusetts. There was a great turnout with CSR and PR people from every industry and there were great discussions throughout the three days. Unfortunately the pressures of the day job have delayed this post, […]
Posted on April 23rd, 2010 by admin
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At Facebook’s F8 Developer Conference yesterday, it seems like they buried the lede.Several announcements were made at the conference and some anticipated changes went live on the 400-million-strong social network.Like Goes LiveInitially seen as semantics, changing “Become a Fan” to “Like” is designed to make it easier for Facebook users to participate on the network. […]
Posted on April 22nd, 2010 by admin
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Wall Street is in a giant poker game with Congress. It is a game bankers and traders will lose, but they are playing to the bitter end anyway. They are upping the stakes with more and more lobbying while the reputations of banks and investment houses are dragged through the mud in the media and on […]
Posted on April 22nd, 2010 by admin
Filed under: Uncategorized | 185 Comments »
Some marketers just don’t know how to pull off a publicity stunt. At least this one didn’t. Tweet This Post
Posted on April 21st, 2010 by admin
Filed under: Uncategorized | 213 Comments »
