Wednesday November 20, 2019

How Long Will This Last?

The CEOs of 200 companies have issued a new purpose for the corporation that gives shareholders a back seat.  It’s heartwarming publicity but the proof will be in performance.  Will it last only as long as the next stock meltdown and pressure from institutional investors?  A CEO of a troubled company would be foolhardy to […]

Was It Always This Way?

General Electric’s CEO is trying to stop infighting between divisions and to focus the corporation on quality and management.  The question arises whether it was always this way, even under the legendary Jack Welch?  A company that is turning out profits can cover a lot of sins.  When the money machine stops, all sorts of […]

With Press Like This…

No one wants a review like this one.  The reporter goes out of her way to reach for the most toxic terms she can find to damn Starbucks’ Unicorn Frappuccino.  There is nothing PR can do in a case like this.  It is hunker and let it pass.  Starbucks’ revenge will be to sell out […]

Is This Man Serious?

Any native-born citizen is entitled to run for President, but that doesn’t mean he should.  That is why one should ask if this man is serious about running.  His PR negatives are far greater than his positives, and many consider him a preening font of vanity.  But, he can run if he wishes.  He will […]

How Do You Do PR For This Industry

Mobile games are a marketplace of one-hit successes followed by little to nothing.  How do you do PR for a company or the industry at large?  PR and publicity resting on a one-hit wonder is a foundation of sand on the edge of an ocean.  Once the public tires of the game, there isn’t a bulwark […]

How Do You Handle This?

Airbnb, the apartment sharing startup, has a problem with prostitution.  It seems Ladies of the Night are using its services for tricks.  The service doesn’t seem worried about it, but one wonders if it should be.  What if people stop renting out apartments and rooms because they are afraid of the type of person who […]

Not Sure Of This

Would you be annoyed if in every store you entered, your smart phone started flashing adds for the store, for each department and for every aisle?  That is the way marketing is going.  I would find it bothersome and poor PR on the part of the retailer.  The first impulse is to shout, “Leave me […]

How Do You Recover From This?

Say you are a gene-testing company and you get a public letter of warning from the Food and Drug Administration that states what you are offering is a form of consumer fraud.  How do you recover your reputation after that?  This is what has happened to 23 and Me, the best-known brand of genetic testing […]

This Is Dumb

Companies are suing and fining customers for bad-mouthing them online.  Threats are designed to muzzle them through intimidation.  How dumb is that?  All it does is tick off the unhappy person who will make an extra effort offline to give the company a bad name, and the more people who find out about such aggressive […]

This Time Is Different

This is amusing and acrid advice to a wealthy man who has purchased a publication.  In this case, the magazine is New Republic and the owner is Chris Hughes.  Whether you agree with the writer’s view or not, there is in the opinion piece a cautionary note for PR practitioners.  That counsel:  Avoid saying, “This time […]