Thursday April 15, 2021

Psychological Warfare

China is conducting psychological warfare against Taiwan.  It is sending fighters and ships into Taiwan’s security zone and calling their intrusions “combat drills.”   China has made it clear that Taiwan is Chinese and not an independent country.  Short of invading the island, China is doing everything it can to ratchet pressure on Taiwan’s government and […]

Interesting Media Strategy

White House communications strategists have hit upon an interesting media strategy.  Use the President sparsely.  He is trotted out now and again for media questions but for the most part, he is away from the press.  He is relying on cabinet members to meet and talk to journalists.  This is the exact opposite of President […]

Idle Boast

 A partner of Elon Musk has tweeted that he could create modern dinosaurs if he wished in 10 or 15 years.  The fellow is a neuroscientist and not a biologist.  Maybe he could but it is far from clear that technology has progressed to that point.  Rather his communication strikes one as an idle boast […]

Down The Middle

The Augusta National Golf Club chairman has hit an issue straight down the fairway, bending neither right nor left.  This was the result of his comments on the new Georgia voting law.  He affirmed the right to vote but he did not comment on the law.  He also rejected calls for moving the Masters tournament […]

Clichés

 As this amusing compilation of interviews demonstrates, tech startups aren’t free from clichés.  They are all doing the same things for employees but boasting about them as if they are unique.  They are aping one another and conforming to unwritten rules for launching companies.  Yet, they want to be one-of-a-kind and to succeed.  One wonders […]

Firing A Shot

Republican senate minority leader, Mitch McConnell, fire a shot at US corporations yesterday by telling them to stay out of politics.  He was reacting to the CEO’s who criticized the new Georgia voter law.  From a communicator’s perspective, this might not have been the best warning.  Corporations have been loyal supporters of the Republican party, […]

Propaganda Works

Why do individuals and governments engage in propaganda?  Because it works.  Some people believe lies even if evidence is strongly against them.  Consider Republicans and the January 6 riot at the Capitol.  Half of Republicans believe the lie that it was a peaceful protest or the work of left-wing liberals.  And, they will go on believing the […]

If You’ve Got It, Flaunt it.

The essence of good PR is to communicate about what an organization or individual has done that positions them favorably with target audiences.  It is not making up facts and stories.  That publicity and propaganda.  NASA and JPL are practicing superlative PR with the Perseverance rover on Mars.  They already have 16,000 images of the […]

April Fools

Volkswagen pulled off an April Fools prank, which unfortunately went bad.  It claimed in a press release that it was changing its name to Voltswagen to recognize its commitment to electric vehicles.  The media believed the company and widely reported the name change.  It wasn’t until later the company fessed up and pulled the release […]

Space PR

Four civilians are now ready to take the a SpaceX flight in September or later.  They had to pay to do it and the cost was not cheap.  It is the first step to making commercial flights with civilians. a long-sought goal.  Several companies are in development with rockets designed to lift ordinary people into […]