Wednesday March 20, 2019

Mob Marketing

A French grocery chain learned the hard way about marketing to a mob.  It started a mad rush for Nutella, the chocolate and hazelnut spread.  The riots were caused by a deep discount for the product. Frenchmen lined up at the doors of the grocer then rushed for the bottles.  There was fighting.  There was damage.  […]

Technology And Marketing

Waymo, the Google subsidiary, is proving it has developed a completely self-driving car.  The company has just held a journalist’s field day at its test facility in Central California.  What Waymo hasn’t proven yet is that it can sell the software and hardware necessary for an autonomous vehicle.  Its technology is ahead of the marketing.  […]

Classic Marketing

The family that sold OxyContin to the American public used classic pharmaceutical marketing techniques — medical spokespersons, giveaways, detail men, studies, etc. There was nothing novel about the methods.  That the pills were addictive was de-emphasized in favor of pain management.  In fact, the drug was marketed as non-addictive for some time.  Purdue was able […]

Marketing Strength

Amazon is showing off its marketing strength with Prime Day.  Judging by the results, the company has formidable power.  Few other retailers could pull off the success that Amazon had.  Right now, it stands alone in retail for its ability to create a shopping day that millions take advantage of.  It is Christmas in July, […]

Charity Marketing

This is an interesting take on philanthropic marketing.  It seems photos of poor and starving children and adults are not as effective as pictures of success.  Expressions of hope are more powerful than images of hopelessness.  It seems counterintuitive but data apparently show that people are motivated by the application of money.  There seems to […]

Smart Marketing

It takes marketing insight and creativity to solve long-standing consumer headaches.  Here is a successful example.  Every householder has a need for maintenance services demanding capabilities beyond the householder’s skill level.  And, therein is the headache.  One doesn’t know who to call except by asking neighbors or clicking through web sites.  The problem with web […]

How Social Media Fuels Content Marketing — INFOGRAPHIC

AdAge’s article, “Four Areas Agencies Need to Embrace to Stay Relevant” caught my attention. It notes external collaboration is an area agencies need more of to keep up in our industry. Internal collaboration is equally important–and almost as rare. Industry discussions around social media, public relations and content marketing provide one example. These discussions seem […]

Great Marketing PR

Wal-Mart has won multiple marketing objectives with one stroke of genius.  For the under-banked in our society, many of whom are Wal-mart customers, the chain is offering tax refunds in cash at its stores.  One can go to the store, get taxes done and receive refund without a check or direct deposit, neither of which […]

5 Content Marketing Tips the TV Series Finale Teaches Us

How I Met Your Mother #HIMYM ended a nine-season run with its series finale earlier this week. And of course, like most series finales, it received mixed reviews. The critics in this instance are my content marketing colleagues. In fact #HIMYM inspired a broader discussion from which we pulled five lessons content marketers can take from […]

Samsung Content Marketing Campaign Takes “New” Approach

Samsung teamed up with Foursquare to create “Time Machine,” a co-branded microsite that turns a consumer’s Foursquare history into content. Users can watch their history unfold in real time, get recommendations on “the next big thing” to visit and share their history in infographic form. While the approach is familiar, the campaign is new and […]