Saturday May 25, 2019

Too Much Publicity

There are situations in which too much publicity works against an organization.  This is one.  Amazon has apparently decided against one city for its second headquarters and is now considering two.  This knocks the efforts 20 cities have made to gain 50,000 jobs the company has promised.  It’s not that Amazon has been publicizing its […]

Publicity Annuity

The best publicity stunts can be renewed year after year and reliably spark press coverage. That is why this annual stunt is in a class by itself.  Neiman Marcus decades ago sought to set itself apart as the retailer to the wealthy so it dreamed up an annual gift list for those with unlimited disposable […]

Limits Of Publicity

Bump stocks, devices that turn semi-automatic rifles into machine guns, gained a horrid name in the Las Vegas massacre a year ago.  There is no excuse for them and they should have been federally banned.  A year later, they are still being sold in 40 states and there doesn’t appear to be a movement to […]

Welcome Publicity

A Tesla semi truck is making its way across country alone without escorts or backup chargers.  This is welcome news for the company, which has been receiving blows lately, especially for its ill-starred production of the Model 3 sedan.  Elon Musk has been on the edge of losing control.  He has been doing too much […]

Publicity Stunt With A Purpose

IBM is a master of the publicity stunt to demonstrate capabilities of its hardware and software.  Here is the latest effort.  Apparently, the machine held its own against debate champions in an argument over “whether whether space exploration should be subsidized, and whether we should increase the use of telemedicine.”  The stunt was designed to gain […]

Plane Publicity

NASA has always been adept in generating publicity for itself and its activities.  Ever since the beginning of the space age, it has found ways to generate headlines.  Here is the most recent example.  Should its new plane prove to be as quiet as planned, it still won’t guarantee that plane manufacturers will build the […]

Annual Publicity Stunt

The annual turkey pardoning at the White House is a long-time publicity stunt that has endured under Republican and Democratic Presidents.  It hangs on because it is cute and is a reminder that millions of turkeys give their lives on Thanksgiving so humans can celebrate.  Citizens line up at the White House to watch the […]

Annual Publicity Stunt

The annual turkey pardoning at the White House is a long-time publicity stunt that has endured under Republican and Democratic Presidents.  It hangs on because it is cute and is a reminder that millions of turkeys give their lives on Thanksgiving so humans can celebrate.  Citizens line up at the White House to watch the […]

Positive Publicity

This shows the power of positive publicity.  So far as I know, Amazon did not advertise its price cuts at Whole Foods the day it took over.  It simply made them and let the media discover with their market basket approach the slashes to the price of food.  The company has garnered miles of free […]

Publicity Coup Again

Google made international headlines last year when its artificial intelligence computer beat a Korean Go master in a series of games.  It was a publicity coup.  Google is at it again with a series of three games between the AI machine and the top-ranked Go player of the world.  It has already won the first […]