Monday September 28, 2020

Publicity Or PR?

 Several major pharma companies are planning to publish a pledge that they will not release COVID vaccines unless they are proved scientifically potent and safe.  Only time will tell whether this is publicity or PR.  If publicity, they will bend to political pressure and say their vaccines are safe and effective.  If PR, they will […]

Clever Publicity

The Getty Museum in Los Angeles is engaged in clever publicity that is relieving the boredom of those forced to stay home during this time of COVID-19.  The museum posted a challenge with three simple steps.  Choose your favorite piece of art.  Find three things around your house.  Recreate the artwork with these objects.  The […]

Publicity And Facts

Christina Koch has just set a record for the longest time a woman has spent in space.  NASA is using it for publicity.  But should it?  We know now that lack of gravity has effects on the body, not all of them good.  Koch surely will have trouble when she returns to earth.  Her muscles […]

When Publicity Hurts

Since ancient times, publicizing the names of mass murderers and other evil-doers has been a problem.  It stimulates others to do dark deeds.  The phenomenon is called social contagion by the scientific community, and it has been a work in America.  Mass shooters have become more common.  They are aping one another in seeing their […]

Absurd But Great Publicity

The Bugatti Chiron has just smashed the 300 mph barrier.  The engineers who built the prototype have something to boast about but the project was absurd.  Not even Formula One racers go that fast.  The company can claim that its multi-million dollar vehicle is a true sports car, but who can afford one except those […]

Political Publicity

Presidential candidates and their minders are quick to pick up on any medium that gets their names out to voters.  Now they are concentrating on podcasts and YouTube shows, media that barely registered in the last election.  There is a good reason for doing so.  They reach more young voters than any other type of […]

Priceless Publicity

Porsche has always been a master of publicity and this is no different.  It let an auto journalist test its new EV over and over in fast acceleration. Not surprisingly, the vehicle performed extraordinarily well, launching time after time from 0 to 220 Kilometers per hour.  In other words, the car is pure Porsche.  It meets […]

Smart Publicity

Young Russians have no memory or understanding of the notorious Gulags that incarcerated 20 million people under Stalin.  The Gulag History Museum set out to change that.  Rather than writing history targeted to youth, it chose the graphic novel to tell survivors’ stories.  This is smart publicity — reaching an audience through familiar and universal visual media.  […]

Too Much Publicity

There are situations in which too much publicity works against an organization.  This is one.  Amazon has apparently decided against one city for its second headquarters and is now considering two.  This knocks the efforts 20 cities have made to gain 50,000 jobs the company has promised.  It’s not that Amazon has been publicizing its […]

Publicity Annuity

The best publicity stunts can be renewed year after year and reliably spark press coverage. That is why this annual stunt is in a class by itself.  Neiman Marcus decades ago sought to set itself apart as the retailer to the wealthy so it dreamed up an annual gift list for those with unlimited disposable […]