Sunday October 17, 2021

Is An Apology Enough?

The owner of the ship that is blocking the Suez canal has apologized for the accident.  It may not be enough.  Ships are stacked in the waterway above and below the container vessel and world trade has been disrupted.  It might cost the Japanese owner millions in reparations if salvage companies can’t refloat the ship […]

Ads Not Enough

The Ad Council is planning a major campaign to convince consumers to get vaccinated for COVID-19.  Ads won’t be enough for skeptics.  They need the personal touch of their doctor and other health-care professionals they trust.  The campaign will educate the public about the availability of the vaccine, but the crucial step to overcome fears can’t […]

Perfect Is Not Good Enough

There are times when perfection in the business world is not good enough.  Here is a case.  In the dicey world of rocket launches, United Launch Alliance has had 106 perfect missions in a row.  But, that is not enough.  Newer, cheaper rockets are on the scene and they are starting to make headway against […]

When PR Is Not Enough

Google Books started out as a generous and innovative idea.  Google wanted to scan all of the books in the world and make them available online.  Then, it ran afoul of authors and publishers who didn’t want their works made available free when there was still a chance of remuneration.  Since then, Google Books has […]

Not Nearly Enough

Google is finally giving up on force-feeding Google+ to users of its search and YouTube services.  It is facing the fact that it has not nearly enough members and probably never will.  For a company that has been wildly successful with its search engine and algorithms, it might be embarrassing to admit it doesn’t know […]

Not Enough

Twitter’s CEO is looking for a job after failing to turn the social medium into a profitable communications service.  The wonder is why.  Twitter has hundreds of millions of users and visitors.  It is a darling of traditional media who tweet daily about what they are reporting and carry on discussions with readers.  It is […]

Is Sorry Enough?

Target’s CFO told the Senate Judiciary Committee that Target was deeply sorry so many of its customers were hacked.  Is that enough?  Not nearly.  Target along with every other retailer must take steps to make sure such a massive breach doesn’t happen again.  Consumers barely tolerate invasion of their personal financial data, and they don’t […]

Is It Enough?

Along with management changes, Yahoo debuted a new web page design.  It is cleaner and more inviting but is it enough?  Among the challenges of public relations is loss of attention.  Yahoo’s day has come and maybe, gone forever.  It is hard to get consumers to look again once they have moved on.  In that […]

Good Enough?

Microsoft is coming out with Office 15 that has significant improvements in features, functions and benefits.  This might be a time to ask whether one really needs it and to wonder what Microsoft can say to get people to trade in their older models of Office.  There comes a time when additions to software outstrip […]

Reputation Is Not Enough

AT&T is learning that reputation is not enough to sway the government when it comes to a merger. The Justice Department sued yesterday to block its takeover of T-Mobile.  This happened in spite of the promise by AT&T to repatriate call center jobs to the US and its argument that competition in the field will […]