Monday September 28, 2020

A CEO Challenge

This is a challenge to CEOs in general and those who are clearly overpaid.  Activists are targeting these executives, their boards and their companies.  The SEC-mandated rule that the pay ratio between top and bottom workers be published annually has served to spotlight the discrepancy in remuneration.  The problem is chronic.  CEOs don’t want to […]

Never-ending PR Challenge

Amazon has a never-ending PR challenge — fake goods.  Among its tens of thousands of vendors are scammers who manufacture inferior knock-offs of products and offer them on the Amazon site.  Amazon is aware of the problem and working to get rid of cheats, but it might be too large for the company to do […]

A Challenge

What kind of marketing and PR do you need when your customers are moving away from you?  This is the challenge facing cable companies.  Millions are cutting the cord to cable TV.  Industry executives continue to say it is not a problem, but at some point they will need to face the issue.  There are […]

Marketing Challenge

This photo-story demonstrates the marketing challenge Amtrak faces with long distance trains.  A trip by plane from Orlando to New York City would have been four hours at most.  By train, it was 23.  Even with fast engines and good tracks, the time would have still been more than twice as long than with a […]

Addressing A Challenge

Kaspersky Lab has been dogged with the suspicion that it is in cahoots with the Russian government and helping implant malware throughout the internet.  Denials have done no good.  Now the company is taking steps to move some of its core processes to Switzerland, far away from Moscow.  That, plus a new transparency institute funded […]

Tough PR Challenge

Republicans are facing a difficult 2018 election given President Trump’s low poll numbers.  Their task is even tougher given the number of Congressmen leaving office.  Thus far, nine chairs of House committees have said they are not going to run again.  It is expected that Republicans will lose the Senate where their margin is one […]

Food Challenge

McDonald’s restaurants have a problem.  People don’t think the chain’s burgers and fries are healthy.  This is a PR opportunity for the company to show where its ingredients originate and how they are handled from farm to store.  And, McDonald’s is doing that but it might not be enough.  Nutritionists have condemned a burger-fry diet […]

Challenge

The mayor of New York is facing a PR challenge — getting along with his police force.  It isn’t happening now.  There is no guarantee of accommodation in the future.  The head of the policeman’s union is openly criticizing the mayor and shows no sign of backing off.  The death of two policemen, ambushed in […]

Stiff Challenge

Apple debuted its version of mobile payment on Tuesday.  Already, skeptics are weighing in on the cloudy future for the technology.  The reason for doubts is one that held back other systems from success — conservatism on the part of retailers and consumers.  So far, there hasn’t been a clear advantage to waving the mobile […]

A Scientific Challenge And PR Nightmare

The supplements industry, the folks that make vitamins, is facing a scientific challenge.  One study after another reveals that vitamins have no effect on chronic diseases and heart attacks.  The industry has always skated on the edge of medical acceptance, but now researchers are against it and calling multivitamins a waste of money.  Thus far, […]