McDonald’s restaurants have a problem.  People don’t think the chain’s burgers and fries are healthy.  This is a PR opportunity for the company to show where its ingredients originate and how they are handled from farm to store.  And, McDonald’s is doing that but it might not be enough.  Nutritionists have condemned a burger-fry diet as unhealthy, so no matter how carefully the company handles potatoes and beef, it might be fighting a losing battle.  What is McDonald’s to do?  It has floundered looking for answers.  It might be that there are no solutions to the public’s health awareness.  The chain is identified as junk food forever more.  If so, McDonald’s will have to make do and manage decline in its stores, an unhappy prospect for franchisees. But one shouldn’t count the company out.  It has changed before and will again.  

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