Thursday June 13, 2024

Advice From Friends

 The New York Post, a stalwart supporter of President Trump, has publicly called for him to acknowledge his loss and to move forward.  It’s practical advice and worth listening to.  The unknown is whether Trump will take it.  The President has isolated himself from the public and Congress and spent his time scheming for ways […]

From Champ To Chump

For years the agricultural behemoth, Cargill, had a good relationship with environmentalists.  Now it is “Cargill:  The Worst Company in the World.”  The falling out has been dramatic and sudden — in a matter of weeks.  This happened because the company refused to accept a moratorium on lands in Brazil that are environmentally sensitive, and […]

From Anywhere

Criticisms can come from anywhere and become a crisis.  Consider this.  A conservative group is protesting a brief scene in Pixar’s Toy Story 4 because they say it shows lesbians.  There is little indication in the movie that this is so, but they have read into the scene and say it isn’t for young children.  […]

More Fibs From Donald

The media are having a field day pointing out inaccuracies, lies and distortions coming from the mouth of Donald Trump.  Here is yet another area in which he has bent the truth.  The man is addicted to debt and careful to arrange matters so he isn’t personally on the hook for it if his projects […]

Freedom From Speech

A prerequisite of public relations is freedom of speech, the ability to take popular and unpopular positions and argue for them persuasively.  That is why this trend on college campuses is disturbing.  One can no longer voice one’s opinion, wear a costume or publish anything that might offend a student’s view of what is correct. […]

Crises Come From Anywhere

The commissioner of the National Football League is living on a razor’s edge.  He was dealing with a crisis of concussions and their effects on players.  Suddenly he is dealing with domestic abuse by a player against the player’s fiance.  In each scandal, the NFL has been perceived to move too slowly to address the […]

From The Beginning

As scientists discover more about primitive man and his relatives, they are finding that the urge to communicate through use of visuals and symbols was there from the beginning.  This ability to send messages through use of abstract and realistic figures is one of the hallmarks of homo sapiens. From the beginning there are those who could do […]

3 Lessons Brands Can Learn From Facebook Manipulating Consumers

Facebook  research has found that the emotions of others on your news feed can affect your mood. The social network did not inform users their news feeds were being manipulated as part of this study. And users are expressing outrage over the study’s ethics. Should Facebook have done things differently? Are the outraged consumers justified in their ire? […]

How Do You Recover From This?

Say you are a gene-testing company and you get a public letter of warning from the Food and Drug Administration that states what you are offering is a form of consumer fraud.  How do you recover your reputation after that?  This is what has happened to 23 and Me, the best-known brand of genetic testing […]

Content Marketing Lessons from Facebook, Twitter & Google

Three pieces of content driving some serious sharing online last week are “year in review” stories from Facebook, Twitter and Google. Perhaps stories doesn’t do their projects justice. More than just breezy content, each story also holds lessons for brands and their approach to content marketing. It’s Not About You: FacebookBy tapping into each user’s last 12 months of […]