Target’s CFO told the Senate Judiciary Committee that Target was deeply sorry so many of its customers were hacked.  Is that enough?  Not nearly.  Target along with every other retailer must take steps to make sure such a massive breach doesn’t happen again.  Consumers barely tolerate invasion of their personal financial data, and they don’t want to live in fear that every time they use their credit or debit card its number and pin are stolen.  Public relations in this instance is fixing the problem through adopting technologies that will make it much harder for hackers to invade.  There won’t be a permanent solution because society is caught in an arm’s race with hackers.  For every defensive measure installed, a new offensive measure is developed.  The best retailers can do is to stay at the leading edge of security.  It is costly but do they have a choice?

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