This is smart marketing and PR.  Even drivers with automatic toll payment in their cars would like to know what driving a road will cost.  In fact, they have more of an incentive than those who stop and pay a toll taker because automatic payments are deducted from one’s account without a receipt.  Waze is launching the addition to its system in the US and Canada and will expand it elsewhere in the world in the months to come.  It is a good idea well executed.  

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